Strategic Enrollment Management: CRM Resources
Customer Relationship Management (CRM) is a technology tool used to manage, communicate, and analyze interactions with prospective students.
The CRM is a relationship-focused database that tracks any/all contact that prospects have with Edmonds Community College. This includes interactions from their first inquiry, to any enrollment steps they've taken. It allows us to communicate with prospective students based on where they are in the admissions process, and guide them toward their first day of classes.