PR Toolkit

College Logo Redesign Project

Edmonds Community College is working with RedRokk to redesign the college’s logo and logotype, athletic logo, mascot image, and establish a new visual style that captures the values and mission of the college and is distinctive and memorable.

Why are we updating our logos? The current Edmonds CC logo was designed in 1988 and is long overdue to be updated. College Relations is leading this project to update the current Edmonds CC image into an identifiable logo and logotype and brand aesthetic to carry the mission and work of the college forward.

The college is ready to redesign the college logo, athletic logo, mascot image, and visual style to evoke a more current, forward-looking impression yet retaining ties to Edmonds CC’s almost 50-year history. The new college logo  will be flexible enough to incorporate a sub-branding strategy for college departments and programs and will be incorporated into a plethora of print and digital media including the website, brochures, flyers, postcards, letterhead, promotional materials, PowerPoint presentations, video, social media, stationery, banners, signage, and other materials as needed.


Feb. 12

Proposal submission deadline

Request for Proposal

Feb. 16-19

Edmonds CC interviews top three vendor finalists

Feb. 29

Edmonds Community College announces chosen vendor


March 10

Kelly McCoy (Project Manager) and Megan Cook (Art Director) Logo Redesign Team meet to discuss project and collect information and set timelines

March 15

Research survey goes live

March 22

Research survey closes at midnight

March 29

Kelly and Megan present survey research results over conference call

Online Survey Results Presentation

April 8

RedRokk facilitates focus groups with three groups: students (student government, Minh’s visual communication students, Mary’s students), employees (faculty senate), and community members (donors, employers, etc.)

April 18

Kelly and Megan present focus group research results over conference call

Focus Group Results Presentation

May 2

Presentation 1 – RedRokk presents five college logo and logotype design concepts; team reviews and provides feedback to Kelly and Megan.

May 3

Feedback due of 3 logos with any refinements due back to Kelly and Megan by EOD.

May 9

Presentation 2 – RedRokk presents three refined designs of college logo (PC attends presentation); PC chooses one and provides refining feedback.

May 12

Feedback on final logo with refinements due back to Kelly and Megan by EOD.

May 18

Presentation 3 – RedRokk presents three mascots and three athletic logos; team reviews and provides feedback to Kelly and Megan.

May 20

Feedback on final athletic logo and mascot due back to Kelly and Megan by EOD.

June 2

Presentation 4 – RedRokk presents final design of all three (college logo, athletic logo, and mascot); team reviews and provides any final feedback/sign-off by June 7.

June 7

Final feedback due back to Kelly and Megan.

June 27

RedRokk presents and hands off final files, visual style strategy, and branding/logo guidelines over conference call.

June 27

Final project review and completion of contract

June 30

Project complete.