PR Toolkit

Social media best practices

To be successful on social media, employees and students posting on behalf of Edmonds College should:

  • Be respectful of others. Whether you are an administrator or a fan/follower, always treat others fairly. Be sensitive to different perspectives and viewpoints and never react in a defensive or hostile manner.
  • Be accurate, honest, and transparent. Make sure you are providing accurate information. Take the time to verify information before it’s posted. If you make an error or need to post a correction or retraction, do so publicly so that others are aware of it. Do not say anything that is dishonest, untrue, or misleading.
  • Respect confidentiality and privacy laws. Use good judgment about content and respect privacy laws. Do not post confidential or proprietary information about the college, its students, its alumni, or staff and faculty. Follow college policies and federal requirements such as FERPA. If in doubt, contact the Marketing and Public Information Office for guidance.
  • Don’t violate copyright laws. Follow the laws governing copyright and fair use dealing with copyrighted materials owned by others. It is good practice to give credit to the owner/author/creator for content that is not your own and provide a direct link or URL to that content if possible.
  • Be professional. As an employee, remember that you represent Edmonds College. You are the public face of the college and should always consider the intended audience when posting or commenting. Proofread your content prior to posting and try to avoid spelling and grammatical errors.
  • Don’t be afraid to ask questions. If you need help, are uncertain of how to respond to a question or complaint, or need advice on how to handle a difficult situation, contact the the director of marketing and public information at 425.640.1697 or
  • Think before you post. Once something is posted online, it lives forever. Search engines frequently catalog posts and archive social media content. Don’t make the mistake of posting something that you will regret later or that could negatively impact the college, your current or future career, or your personal reputation.
  • Be responsive. Check back frequently and respond to your fans/followers questions and inquiries. Interaction is also key. Be sure to like, share, and retweet posts.